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The rapidly expanding network – Gathi has been successfully keeping its leading position among the largest advertising companies for a long time. The mission of the company is to attract as many new potential customers to the advertised product as possible. Severe economic situation provokes people to dive into entertainment industry in order to escape harsh reality. To some degree, playing interactive computer games, watching a DVD or listening to a CD has become the modern, high-tech equivalent of family bonding over the Monopoly board. Thus, video game, movie and music industries are recession-proof as their products are in great demand of millions of people worldwide. Being completely aware of this situation, Gathi gives its advertisers an opportunity to benefit from an aggregated audience looking for entertainment and expands one of the most popular sectors – ENTERTAINMENT.

Entertainment industry has proved its high vitality for many times. At all times people were eager for bread and circuses. Even nowadays, when the economic collapsed, movie theaters are still full. Cinema remains a rather cheap form of entertainment, especially in comparison with having a drink in a nightclub. The fact that consumers flock to watch comedies and blockbusters proves that cinema is fulfilling its longstanding role of providing escapism during a recession. There is also another category of people looking for inexpensive entertainment. This auditory prefers staying at home and dive into the interactive reality of video games. It is common knowledge that video games have the power to take human mind off of the troubles they are facing and help to relax after an intense work day without extra expenses. The music industry doesn't stand aside the modern economical tendencies. Today even world famous singers and music bands perform their concerts in front of poor crowds. It is not a secret that low attendances have been a result of high ticket prices. That is why people choose the musicians, whose concerts they want to attend, more thoroughly and are likely to visit music resources in the Internet to get the up-to-date information about the show.

That is why in order to serve its affiliates even better, the high-skilled professionals working for Gathi.com plan to add a series of web sites completely devoted to the most popular entertainment industries such is movies, video games and music. In such a way all the advertisers working with Gathi get an opportunity to display their advertisement to a huge army of movie fans, gamers and music lovers. Adding the series of these web sites will attract even potential customers to the advertisers working with Gathi.

Most of the web sites that will join Gathi's network are of informative nature, where the visitors can obtain complete information about any entertainment product. At the same time Gathi's entertainment sector will contain a selection of the most reliable, time-proved web sites that sell tickets to different sport events, music concerts and theatrical performances.

Entertainment has always had the traditional value during tough economic times. Nowadays the entertainment industry has become as valuable to the economy as the financial services sector. Thus, the most popular websites are of entertainment character. In order to give its affiliates even more advertising possibilities and boost the number of visitors Gathi launches a new campaign aimed at the entertainment sector enrichment. This hard work bears its fruits: every day the number of publishers and advertisers longing to cooperate with Gathi increases precipitately.